HIDDEN IN PLAIN VIEW: NIKE AIR VAPORMAX MOC 2 X ACRONYM

 
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PamelaBoyd



Založen: 26.3.2018
Příspěvky: 3

PříspěvekZaslal: po březen 26, 2018 6:36 am    Předmět: HIDDEN IN PLAIN VIEW: NIKE AIR VAPORMAX MOC 2 X ACRONYM Citovat

Errolson Hugh, co-founder of ACRONYM®, has worked on three previous Nike models:adidas ultra boost price the Lunar Force 1 (2015), much-lauded Presto (2016) and AF1 Downtown (2017). Each of these introduced a plausible solution to solve a discrete functional problem (for example, the Lunar Force 1 incorporated an easy-entry zip component).

adidas ultra boost clearance He took a slightly different approach for his fourth shoe with the brand, a Nike Air VaporMax Moc 2. “There is absolutely nothing retro about it. It's so forward,” he says of the shoe. “The physical aspect of it, once the laces are removed and with the elastic tongue…there is not really much that we felt we wanted to do functionally because it’s great.”

Instead, he and his team pivoted from their typical design process and considered the shoe “as a visual project.” They contemplated graphic applications conveying aggression and speed. And within these experiments, considered just how far they could possibly push while still keeping the shoe wearable.

cheap adidas ultra boost sale Eventually, Hugh landed on a unique take on camouflage he built off his brand’s wordmark. “The patterning is basically the A from Acronym. It's the original shape, and then it just gets turned into a grid. Each of the intersecting lines of the A inside the square makes the surface, and we just delete and inverse the various surfaces that result from those intersections. It makes for a kind of progression that you get these surprising shapes out of,” he says.

adidas ultra boost women sale Through trial and error, it emerged that printing it onto the finished knit upper was the best application. This is because the graphic further deforms as the Flyknit is stretched over the last and attached to the VaporMax outsole. The resulting look is thus simultaneously arresting and covert — apropos of Hugh's legacy of bold silhouettes replete with hidden detailing.
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venella



Založen: 12.3.2019
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PříspěvekZaslal: po březen 25, 2019 9:11 am    Předmět: Citovat

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